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PRK Partners and Havel & Partners Advise on Publicis Groupe Acquisition of Kindred Group

PRK Partners and Havel & Partners Advise on Publicis Groupe Acquisition of Kindred Group

Czech Republic
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PRK Partners has assisted Publicis Groupe with its acquisition of Kindred Group, the largest independent digital communications group in the Czech Republic from CEO and founder Michal Nydrle and other investors. Havel & Partners advised the sellers on the deal, which closed on September 27, 2018.

The Kindred Group was founded in 2013 by Michal Nydrle and a group of partners as a collective of independent specialized agencies that includes digital agencies Nydrle and Inspiro and media agencies Red Media and Go.Direct. According to PRK Partners, "in the last five years, it has become the Czech Republic’s largest independent digital communications company by revenue. The Kindred Group works with a wide range of international and local clients including Moneta Money Bank, Unilever, Karlovarske Mineralni Vody, Vodafone, Zoot, Remy Cointreau, Ceskoslovenska Obchodni Banka, Huawei, and Makro Cash and Carry."

"The acquisition will see the integration of Kindred Group’s agencies into the Publicis Groupe agency portfolio in Czech Republic alongside Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, MSL, Performics, Blue 449, Starlink, and Newcast," PRK Partners reports. "With the Kindred Group coming on board, Publicis Groupe Czech Republic will be a 400-employee strong team offering end-to-end services through the Power of One, from comprehensive data analytic services, technological implementations, technology consulting, to programmatic media buying and data-driven creativity."

The PRK team included Partner Radan Kubr and Senior Associate Jan Varecha.

The Havel & Partners team included Partner Vaclav Audes, Senior Associate Silvie Kiraly, and Associate and Sona Karbanova Schweizer. 

Czech Republic Knowledge Partner

For more than 25 years PRK Partners has been providing top tier, comprehensive legal services in all areas of law – always at the highest professional level. The company’s offices in Prague, Ostrava and Bratislava, as well as its specialised teams of legal practitioners and tax advisors, allow PRK Partners to offer solutions to any kind of legal issues, providing an international point of view and in-depth knowledge of the respective local legal system.

The full-service law firm has worked on many of the region’s largest and most complex transactions. The firm puts emphasis on the highest standards of quality, efficiency and flexibility in its advisory services, which are tailored to the specific requirements of each client. 

Our team is composed of professionals with international education and experience. The firm frequently works on a non-exclusive basis with leading international law firms on large cross-border transactions.

PRK Partners is consistently recognised among the top law firms by leading international and domestic directories and ratings agencies and has been honoured with numerous awards: 

• National Law Firm of the Year 2016 by the Chambers Europe Awards, the most prestigious international law firm competition. This is the fifth award PRK Partners has received since the awards were first given; National Law Firm of the Year 2014, 2013 and 2010 and Law Firm of the Year 2012 for Best Client Service.

• 2018 Best Law Firm of the Year in the category of Banking &Finance and the absolute winner in the main category of the Domestic Law Firm of the Year awards organised by epravo.cz under the auspices of the Czech Bar Association three times since the award's inception (in 2016, 2013 and 2011).

• a finalist of the Central European Law Firm of the Year category in The Lawyer European Awards 2018. 

The firm has a strong commitment to corporate social responsibility and pro bono work.

PRK Partners is the exclusive member firm in the Czech Republic for Lex Mundi, the world’s leading network of independent law firms, with in-depth experience in 100+ countries worldwide. In addition, the firm is a member of Celia Alliance, AFI (Association for Foreign Investment) and CVCA (the Czech Private Equity and Venture Capital Association).

Firm's website: www.prkpartners.com

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