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PRK Partners and Havel & Partners Advise on Publicis Groupe Acquisition of Kindred Group

PRK Partners and Havel & Partners Advise on Publicis Groupe Acquisition of Kindred Group

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PRK Partners has assisted Publicis Groupe with its acquisition of Kindred Group, the largest independent digital communications group in the Czech Republic from CEO and founder Michal Nydrle and other investors. Havel & Partners advised the sellers on the deal, which closed on September 27, 2018.

The Kindred Group was founded in 2013 by Michal Nydrle and a group of partners as a collective of independent specialized agencies that includes digital agencies Nydrle and Inspiro and media agencies Red Media and Go.Direct. According to PRK Partners, "in the last five years, it has become the Czech Republic’s largest independent digital communications company by revenue. The Kindred Group works with a wide range of international and local clients including Moneta Money Bank, Unilever, Karlovarske Mineralni Vody, Vodafone, Zoot, Remy Cointreau, Ceskoslovenska Obchodni Banka, Huawei, and Makro Cash and Carry."

"The acquisition will see the integration of Kindred Group’s agencies into the Publicis Groupe agency portfolio in Czech Republic alongside Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, MSL, Performics, Blue 449, Starlink, and Newcast," PRK Partners reports. "With the Kindred Group coming on board, Publicis Groupe Czech Republic will be a 400-employee strong team offering end-to-end services through the Power of One, from comprehensive data analytic services, technological implementations, technology consulting, to programmatic media buying and data-driven creativity."

The PRK team included Partner Radan Kubr and Senior Associate Jan Varecha.

The Havel & Partners team included Partner Vaclav Audes, Senior Associate Silvie Kiraly, and Associate and Sona Karbanova Schweizer. 

Czech Republic Knowledge Partner

PRK Partners, one of the leading Central European law firms, has been helping clients achieve their business objectives almost 30 years. Our team of lawyers, based in our Prague, Ostrava, and Bratislava offices, has a unique knowledge of Czech and Slovak law and of the business environment. Our lawyers studied at top law schools in the United States, United Kingdom, Switzerland and elsewhere. They also have experience working for leading international and domestic law firms in a number of jurisdictions. We speak your language, too. Our legal team is fluent in more than 15 languages, including all the key languages of the region.

PRK Partners has one of the most experienced legal teams on the market. We are consistently rated as one of the leading law firms in the region. We have received many significant honours and awards for our work. We represent the interests of international clients operating in the Czech Republic in an efficient way, combining local knowledge with an understanding of their global requirements in a business-friendly approach. We are one of the largest law firms in the Czech Republic and Slovakia. Our specialised teams of lawyers and tax advisors advise major global corporations as well as local companies. We provide comprehensive legal advice drawing on our profound knowledge of local law and markets.

Our legal advice delivers tangible results – as proven by our strong track record. We are the only Czech member firm of Lex Mundi, the world's leading network of independent law firms. As one of the leading law firms in the region, we have received many national and international awards, in some cases several years in a row. Honours include the Chambers Europe Award for Excellence, The Lawyer and Czech and Slovak Law Firm of the Year. Thanks to our close cooperation with leading international law firms and strong local players, we can serve clients in multiple jurisdictions around the globe. Our strong network means that we can meet your needs, wherever you do business.

PRK Partners has been repeatedly voted among the most socially responsible firms in the category of small and mid-sized firms and was awarded the bronze certificate at the annual TOP Responsible Firm of the Year Awards.

Our work is not only “business”: we have participated on a longstanding basis in a wide variety of pro bono projects and supported our partners from the non-profit sector (Kaplicky Centre Endowment Fund, Tereza Maxová Foundation, Czech Donors Forum, etc.).

Firm's website: www.prkpartners.com

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