PRK Partners has assisted Publicis Groupe with its acquisition of Kindred Group, the largest independent digital communications group in the Czech Republic from CEO and founder Michal Nydrle and other investors. Havel & Partners advised the sellers on the deal, which closed on September 27, 2018.
The Kindred Group was founded in 2013 by Michal Nydrle and a group of partners as a collective of independent specialized agencies that includes digital agencies Nydrle and Inspiro and media agencies Red Media and Go.Direct. According to PRK Partners, "in the last five years, it has become the Czech Republic’s largest independent digital communications company by revenue. The Kindred Group works with a wide range of international and local clients including Moneta Money Bank, Unilever, Karlovarske Mineralni Vody, Vodafone, Zoot, Remy Cointreau, Ceskoslovenska Obchodni Banka, Huawei, and Makro Cash and Carry."
"The acquisition will see the integration of Kindred Group’s agencies into the Publicis Groupe agency portfolio in Czech Republic alongside Zenith, Starcom, Leo Burnett, Saatchi & Saatchi, Publicis, MSL, Performics, Blue 449, Starlink, and Newcast," PRK Partners reports. "With the Kindred Group coming on board, Publicis Groupe Czech Republic will be a 400-employee strong team offering end-to-end services through the Power of One, from comprehensive data analytic services, technological implementations, technology consulting, to programmatic media buying and data-driven creativity."
The PRK team included Partner Radan Kubr and Senior Associate Jan Varecha.
The Havel & Partners team included Partner Vaclav Audes, Senior Associate Silvie Kiraly, and Associate and Sona Karbanova Schweizer.