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Will the iPhone be Dumber in the EU than in the USA?

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At the beginning of the week, Apple introduced its latest iPhone 16, which entices customers with the integration of artificial intelligence called "Apple Intelligence."

This AI is designed to simplify a range of daily tasks – from shortening long emails to generating custom emojis. However, while US customers can look forward to these innovations, they won't be available in the EU anytime soon.

The reason is the Digital Markets Act (DMA), through which the European Union is pressuring tech giants like Apple to comply with European antitrust rules. According to the DMA, for example, these companies cannot limit cooperation to certain service providers only. Apple Intelligence, in its current form, works exclusively with ChatGPT, which may be in violation of the DMA rules. While the situation around AI features in the iPhone may still evolve, it is already clear that European regulations will play a key role in the future development of these technologies.

By Hana Cislerova, Associate, JSK Law firm, PONTES

 

Czech Republic Knowledge Partner

PRK Partners, one of the leading Central European law firms, has been helping clients achieve their business objectives almost 30 years. Our team of lawyers, based in our Prague, Ostrava, and Bratislava offices, has a unique knowledge of Czech and Slovak law and of the business environment. Our lawyers studied at top law schools in the United States, United Kingdom, Switzerland and elsewhere. They also have experience working for leading international and domestic law firms in a number of jurisdictions. We speak your language, too. Our legal team is fluent in more than 15 languages, including all the key languages of the region.

PRK Partners has one of the most experienced legal teams on the market. We are consistently rated as one of the leading law firms in the region. We have received many significant honours and awards for our work. We represent the interests of international clients operating in the Czech Republic in an efficient way, combining local knowledge with an understanding of their global requirements in a business-friendly approach. We are one of the largest law firms in the Czech Republic and Slovakia. Our specialised teams of lawyers and tax advisors advise major global corporations as well as local companies. We provide comprehensive legal advice drawing on our profound knowledge of local law and markets.

Our legal advice delivers tangible results – as proven by our strong track record. We are the only Czech member firm of Lex Mundi, the world's leading network of independent law firms. As one of the leading law firms in the region, we have received many national and international awards, in some cases several years in a row. Honours include the Chambers Europe Award for Excellence, The Lawyer and Czech and Slovak Law Firm of the Year. Thanks to our close cooperation with leading international law firms and strong local players, we can serve clients in multiple jurisdictions around the globe. Our strong network means that we can meet your needs, wherever you do business.

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