There’s little doubt that when it comes to marketing, few industries have been as active in the last month as the legal profession. And to my professional eye, most of this activity has been focused on the acquisition of new clients. Unfortunately, as far as I can see, a lot of these activities have not delivered their intended business results. I believe the reasons are fairly clear. That is why I have put together some strategic insights that will help law firms and individual practitioners to rethink their Covid-19 marketing strategy for attracting new clients. I hope the following suggestions will inspire new ideas and approaches:

It’s your time to shine. You have been chosen to present at your favorite legal conference.

In our new The Confident Counsel feature, prominent CEE law firm consultant Aaron Muhly will share his thoughts and suggestions on ways lawyers in the region can communicate more effectively, and more profitably, to clients, colleagues, and peers.

From GC Nightmares to Partner Nightmares

In our previous article, we addressed the frustration of general counsel regarding external lawyers pushing against their caps, and we provided some tips for how to defuse this tension. (See Evelaw. GC Nightmares: Assaults on the Cap).

Every year legal marketing professionals try to define the key trends and predictions for the upcoming year – so do we. Most tools and solutions have been around for some time, we just have to adjust them according to our experience and global trends. 

Why can’t you sleep?

When we ask general counsel the question “What keeps you up at night about law firms”, many gnash their teeth about a problem with fee caps. In particular, they express their frustration with law firms requesting cap waivers based on the belief that the matter’s scope has been exceeded.

Until 2009 legal marketing was overregulated in Hungary. Since then lawyer ads are basically allowed, but they have to comply with the Hungarian Bar Association’s guidelines. 

For the last couple of years the issue of attracting foreign investments into Ukraine has loomed large. However, attracting such investment is hardly possible without creating the proper investment climate and implementing necessary reforms. One necessary step is transforming Ukrainian corporate law.