B2RLaw, working with Cooley, has advised Sprout Social on its USD 140 million acquisition of Tagger Media, including software developed by Tagger’s Polish IT hub.
Chicago-based Sprout Social is a provider of social media management and analytics software. According to B2RLaw, "their unified platform puts powerful social data into the hands of more than 34,000 brands so they can make strategic decisions that drive business growth and innovation."
According to the firm, Los Angeles-headquartered Tagger Media is "revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies" with a platform that provides powerful analytics, all-in-one capabilities, and strategic integrations for efficient campaign workflows.
The B2RLaw team was led by Partner Roman Iwanski and included: Counsels Paulina Wyrostek and Malwina Niczke-Chmura, of Counsel Aleksander Lozykowski, Senior Associate Paulina Milewska-Mroz, Associate Martyna Szpakowska, and Junior Associates Danyila Zubach, Boguslaw Dlugowolski, Eryk Czajkowski, and Julia Stroinska.
Editor's Note: After this article was published, CEE Legal Matters was informed that US firm Husch Blackwell represented Tagger Media on the sale. The firm's team was led by Kansas City Partner Edward Wilson.