Kambourov & Partners, Latham & Watkins, Shearman & Sterling, NautaDutilh, Noerr, and Bar & Karrer advised private equity firm Silverfleet Capital on its acquisition of a majority stake in the entity resulting from the recent merger of Bulgarian software company Bulpros and German CRM company ec4u. Financing was provided by Ares, which was represented by Ashurst.
Bulpros, which was founded in 2010, is a digital transformation company whose offerings include enablement of digital solutions, cybersecurity solutions, cloud migration, and managed services, as well as technology services.
Founded in 2000, ec4u specializes in CRM and other consulting services, aimed at the digital transformation of processes in marketing, sales, service, and e-commerce.
Bulpros and ec4u have been collaborating since 2018 as partners in the field of digital cloud solutions. The company founders and existing management teams of both companies will remain as large shareholders and continue to operate the merged company. The combined platform has more than 1,400 employees across 25 offices in 11 countries.
Kambourov & Partners' team included Partners Veronika Hadjieva and Ivo Alexandrov and Senior Associates Todor Vlaykov, Yana Todorova, and Mario Arabistanov.
Shearman & Sterling's Munich-based team included Partner Winfried Carli and Associate Andreas Breu.
Ashurst's Frankfurt-based team advising Ares was led by Partner Anne Grewlich and included Partner Gerrit Clasen, Counsels Gabrielle Metherall and Martina Rothe, Senior Associate Christian Sotta, Associate Emilie Veyran-Muller, and Senior Transaction Lawyer Julia Donnecker.