After an application brought by Zivkovic Samardzic on behalf of Serbian commercial television network Prva, the Commercial Court in Belgrade has granted an interim injunction against the Pink International Company, the parent company of the Pink TV network in Serbia and a member of the regional Pink Media Group.
According to Zivkovic Samardzic, "the injunction restrains the broadcast of any television program under the name EXKLUZIV or any other name containing the word 'exclusive' and distinctive elements of Prva’s registered trademark, whatever transliteration and/or regardless of typography used."
The firm explains that "Prva applied for the injunction after Pink announced the broadcast of the program on the same topic (celebrity news and interviews), under almost the identical name and with logo strikingly resembling the logo of the program that was produced by Prva and aired on its channel for several seasons. Prva had the name and the logo of its program protected by the trademark more than six years ago."
The Zivkovic Samardzic team securing the injunction for Prva was led by Senior Associate Kruna Savovic and Associate Miloc Stojkovic.