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Every year legal marketing professionals try to define the key trends and predictions for the upcoming year – so do we. Most tools and solutions have been around for some time, we just have to adjust them according to our experience and global trends. 

Why can’t you sleep?

When we ask general counsel the question “What keeps you up at night about law firms”, many gnash their teeth about a problem with fee caps. In particular, they express their frustration with law firms requesting cap waivers based on the belief that the matter’s scope has been exceeded.

Until 2009 legal marketing was overregulated in Hungary. Since then lawyer ads are basically allowed, but they have to comply with the Hungarian Bar Association’s guidelines. 

For the last couple of years the issue of attracting foreign investments into Ukraine has loomed large. However, attracting such investment is hardly possible without creating the proper investment climate and implementing necessary reforms. One necessary step is transforming Ukrainian corporate law.

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