Egorov Puginsky Afanasiev & Partners Ukraine (EPAP) has acted as Ukrainian legal counsel to Avito Holding in the sale of torg.ua — Ukraine’s leading classifieds free ads site — to MIH Allegro, a part of the South African-owned Naspers media corporation. Sayenko Kharenko represented MIH Allegro on the deal. The purchase price was not disclosed.
EPAP describes Avito Holding as "one of the largest and fastest growing online classified platforms in the world,” and reports that "Avito.ru is the largest online classified site in Europe and the world’s third largest free classified site.” MIH Allegro is an investment holding company offering e-commerce and business-to-business services through its subsidiaries.
EPAP Ukraine provided full transactional support to Avito Holding in Ukraine, in particular on intellectual property issues. The firm’s antitrust team also assisted with obtaining merger clearance with the Antimonopoly Committee of Ukraine. The EPAP team was led by Partner Oksana Ilchenko, and included Counsel Oleg Boichuk and Associate Nadiia Dmytrenko.
Sayenko Kharenko Partner Vladimir Sayenko represented MIH Allegro on competition law issues, including obtaining merger clearance for the acquisition, and Partner Aleksandr Padalka advised on MIH Allegro’s acquisition of IP rights on the TORG trademarks and related domains.