King & Wood Mallesons SJ Berwin (KWMSB) has been appointed by SuperGroup, the owner of the Superdry brand, to represent the company on all its continental European real estate matters, including an ambitious store acquisition plan.
The firm’s Real Estate group will advise SuperGroup on its European property portfolio work, negotiating lease agreement with landlords across the continent. KWMSB was hired after winning a competitive pitch process.
Founded in 1985, SuperGroup is a fashion retailer with 105 UK and European standalone retail stores, 71 UK and 56 international concessions and globally, and 143 franchised and licensed stores.
William Boss, the KWMSB Co-head of UK Real Estate, suggests the assignment demonstrates a rebounding economy: “With optimism at its highest since 2008, confidence is returning to Europe and consumer spending will be at the forefront of the recovery. With our European footprint and specialist knowledge we look forward to helping SuperGroup deliver its ambitious expansion plans and to offer the consistent and dedicated approach that it requires. We were obviously thrilled when we won the mandate.”
Lindsay Beardsell, the SuperGroup General Counsel, issued a relatively perfunctory statement: “We are delighted to be working in partnership with King & Wood Mallesons SJ Berwin and look forward to developing a long term relationship with the firm.”
