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What did the GDPR bring us? “A lot of compliance work,” most clients would say, after months of tough and challenging work implementing the European Union’s new comprehensive data protection regulation. And in many cases that work is still unfinished. The prevalent view on the market is that the regulation is an artificial creation of another compliance requirement upon data controllers. But is it fair to say that the GDPR brought nothing but a very expensive compliance exercise?

In Slovakia, a new amendment to Act No. 152/1995 Coll. on foodstuffs has been adopted, introducing new rules on how supermarkets ought to promote grocery products. According to the newly-adopted legislation, supermarkets and other sellers who promote grocery products are required to ensure that at least 50% of these promoted products are of Slovak origin. The new rules apply to online as well as classical forms of marketing.

Artificial Intelligence is, after distributed ledger technology, the new frontier for legal scholars, and many are working to define how important and significant its future development is and how it is going to shape our legislation, affect our judiciary, and transform our societies. Many are striving to outline new legal definitions of AI, propose novel legal subjectivity and liability for AI’s defects or damage, or reframe ethical principles that AI has to follow, once we finally create it and release it to the world.

No innovations have ever had the magnitude of impact on everyday life as those pertaining to information technology and communication. As a result of their sophistication, endless amounts of data are readily available to us today, at any moment. Artificial Intelligence, making full use of this abundant resource, is a new technological tool sweeping through our world, promising to once again revolutionize our everyday lives. For that reason, it is of utmost importance that appropriate rules are adopted early on to foster innovation and trust in Artificial Intelligence, while ensuring respect for human rights and democratic values.

It has been over a year since the European Union’s General Data Protection Regulation became mandatory across Europe, marking a seismic shift in the way that companies collect, process, and handle personal data. Countries across the European Union and beyond have adapted their national laws to meet the requirements of the GDPR – with many introducing local derogations as permitted by the GDPR.

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