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The Regulation Amending the Commercial Advertising and Unfair Commercial Practices Regulation Has Been Published

The Regulation Amending the Commercial Advertising and Unfair Commercial Practices Regulation Has Been Published

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“The Regulation Amending the Commercial Advertising and Unfair Commercial Practices Regulation” (the “Amending Regulation”) has been published in the Official Gazette dated 31 August 2018 and numbered 30521 and entered into force as of its publication date.

Pursuant to the Amending Regulation, increasing the sales prices of the goods and services presented to consumers without reasonable grounds by indicating that the sales price increase is a result of changes such as input cost and the exchange rate, even though the sale price is unaffected by these changes is a misleading commercial practice.

Pursuant to the provisions introduced by the Amending Regulation, the necessary controls shall be made by the Advertisement Board operating under the Ministry of Commerce, Directorate General of Consumer Protection and Market Surveillance and necessary sanctions shall be imposed in the event of determination that the practice is breaching the aforementioned provisions.

By Duygu Bozkurt, Attorney at law, Asu Motur, Trainee, Moral & Partners

Turkey Knowledge Partner

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