Zivkovic Samardzic Advises South Central Ventures on Investment in LeanPay

Zivkovic Samardzic Advises South Central Ventures on Investment in LeanPay

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Zivkovic Samardzic has advised South Central Ventures on its investment in LeanPay, a consumer financing startup that helps people pay for consumer goods on credit in installments.

Zivkovic Samardzic describes SCV, which has offices in Belgrade, Zagreb, and Skopje, as being focused on tech companies in the Balkans. According to the firm, "the EUR 40 million fund is dedicated primarily to early stage and growth investments. Within the fund’s ‘seed pocket,’ EUR 1.5 million is allocated for investments of up to EUR 100,000 per company. The majority of the fund is allocated for early stage and growth investments of up to EUR 3 million per company. These investments are intended to fuel the international business expansion and growth of the most promising tech startups that can show traction and prove their potential to 'make it big.'"

And according to Zivkovic Samardzic, "LeanPay’s solution provides advantages for both consumers and merchants. For consumers, it is easy to see the appeal of LeanPay POS financing. It is instantaneous and digital and can offer greater transparency on the total cost of the purchase, and it provides more flexibility when it comes to paying for goods and services. For merchants, the key selling proposition is getting more customers and higher sales. LeanPay’s solution increases conversion rates by offering consumers intuitive, seamless, and error-free loan processes and delivers high approval rates for loan applicants."

Zivkovic Samardzic previously supported SCV with investments in dryTools (as reported by CEE Legal Matters on March 16, 2016), City Expert (as reported by CEE Legal Matters on July 4, 2016), Alchemy Cloud Inc. (as reported on March 16, 2017) and CUBE Risk Management Solutions (as reported on March 27, 2017).

The Zivkovic Samardzic team was led by Partner Igor Zivkovski and included Partner Ana Popovic and Senior Associate Sava Pavlovic.