Noerr has advised Bauer Media on its sale of the Semergy Group to the WeNet Group. Baker McKenzie advised WeNet.
The transaction remains contingent on regulatory approval.
According to Noerr, the Semergy Group, comprising "five digital marketing agencies, including Sunrise System, Artefakt, Grupa-Tense, Semahead, and Widzialni.pl, is highly regarded for its focus on delivering SEO services to small and medium-sized businesses across Poland. The acquisition is part of WeNet’s strategy to consolidate the digital marketing services sector, thereby creating a robust business with the scale needed to innovate and serve SME customers in Poland effectively."
WeNet is backed by Polish private equity firm Innova Capital.
Bauer Media, according to its Chief Operating Officer Paul Keenan, will continue to focus on the transformation of its core publishing and audio divisions, maintaining a strong presence in Poland.
The Noerr team included Associated Partner Karol Kicun, Senior Associates Jaroslaw Karlikowski, Jerzy Kapitanczuk, and Maciej Gorgol, Associate Ada Zahorodna, and Junior Associate Gustaw Steinke.
The Baker McKenzie team included Partner Filip Uzieblo, Counsel Magdalena Medynska, Senior Associates Pawel Jaros and Michal Derdak, Associate Monika Michalowska, and Lawyers Michal Lulka and Natalia Jasek.