Herbst Kinsky has advised Matomy Media Group on the acquisition of Mobfox Mobile Advertising, Europe’s leading mobile programmatic advertising platform. Freumuller/Obereder/Pilz law firm avised Mobfox. The total purchase price amounts to USD 17.6 million.
Matomy was established in 2007 and is a leading global performance marketing company. With 9 branches and more than 400 employees worldwide, Matomy Media Group serves 60 billion impressions per month for 500 of the world’s leading advertisers.
Mobfox was founded in 2010 in Vienna, Austria by entrepreneur Julian Zehetmayr, and it has become one of the industry’s largest mobile advertising platforms with offices worldwide.
Phillip Dubsky led Herbst Kinsky team on the transaction, with Alina Regal and Alexander Weber assisting.