Greenberg Traurig has advised Ekstraklasa, the Polish premier football league, on the sale of media rights to broadcasters nc+ and TVP for the 2019/2020 and 2020/2021 seasons.
According to Greenberg Traurig, "the transaction brings an innovative offer of TV rights packages licensed on the domestic market including, in addition to the traditional broadcaster the nc + platform, the public broadcaster TVP (FTA platform) in the circle of broadcasters of live matches. This will provide the general public with access to football matches in the next two seasons. The value of the transaction amounted to approximately PLN 500 million, which is a new record in the valuation of sports TV rights on the Polish market."
Greenberg Traurig represented Ekstraklasa S.A. in all stages of the transaction, from organizing the tender procedure for the sale of media rights, through negotiations with bidders, to the conclusion of the licensing agreements with nc + and TVP.
The Greenberg Traurig team was led by Partner Michal Fereniec.
Greenberg Traurig did not reply to our inquiry about counsel for nc+ and TVP.