MKZ Partners has advised the sellers on the sale of the naEkranie.pl website and the 4Fun, 4Fun Kids, and 4Fun Dance TV channels to the Polsat Plus Group.
The Polsat Plus Group is a media and telecommunications group in Central and Eastern Europe.
According to MKZ Partners, the 4Fun channel has been in the television market since 2004, whereas 4Fun Dance, a channel with Polish dance music, was launched in 2011 under the TV Disco name. 4Fun Kids, a music, educational, and interactive channel for children, premiered in 2020. The naEkranie.pl website is "dedicated to pop culture, where you can find information about movies, series, books, comics, games, and new technologies. Every month, it attracts at least 2 million readers to its pages, generating over 20 million page views."
"Cooperation with Telewizja Polsat and the entire Polsat Plus Group, and the various current and future synergies resulting from it, are another very important step in the history of the companies for 4Fun and naEkranie.pl," 4Fun and naEkranie.pl Co-Owner and President Mateusz Gorecki commented. "I believe that together we will achieve much more and much faster, and there is a bright future ahead for the 4Fun channels and the naEkranie.pl website."
The MKZ Partners team included Managing Partner Katarzyna Kosicka-Polak, Partner Piotr Kosiacki, and Lawyer Sebastian Kozlowski.
MKZ Partners did not respond to our inquiry on the matter.