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Motieka & Audzevicius Advises on Creation of Pan-Baltic Media Services Holding Company

Lithuania
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Motieka & Audzevicius has advised the Publicum Group, a Lithuanian communication services provider, on its pan-Baltic merger with the Idea Group.

According to Motieka & Audzevicius, the firm's team "advised the client in all stages of the merger: participated in hard negotiations, drafted merger documents, including the acquisition agreements and reorganization documents, and afterwards structured the joint venture. Furthermore, our team represented the client regarding the acquisition of Adcom (renamed as Arena Media) which is soon to be transferred under the holding company finalizing the pan-Baltic media services group. Our team structured the transaction and was responsible for swift implementation, including the application to the Competition Council."

According to the firm, the Publicum Group "expanded the volume of its activity and is going to engage the industry segment with a wider set of communication services." The firm reports that "the transaction will allow the client to consolidate its leading position in communication services and enhance their quality," and that "the transaction shall benefit the consumers as the client may provide a wider range of services."

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