Primus has advised BaltCap-backed FCR Media Group on its expansion to Belgium. The acquired Belgium digital media agency has 300 employees and operates the goudengids.be and pagesdor.be websites.
According to Primus, "FCR Media Group is the leading European digital media agency with activities in 12 European countries, including Belgium, Ireland, Sweden, Czech Republic, Slovakia, the three Baltic countries of Estonia, Latvia and Lithuania, Croatia, Hungary, and Romania. In most of its markets, FCR is a Google Premium partner."
The firm also describes BaltCap as "the leading independent private equity firm focusing on small and midmarket buyout and expansion capital investments in the Baltic States” and says that "BaltCap has a strong presence in all three Baltic countries."
The Primus team advising the BaltCap Private Equity Fund and FCR Media group on the transaction was led by Partner Ermo Kosk.
