BPV Braun Partners has advised Plzensky Prazdroj on its CZK 0.5 billion joint venture with QLS Assets to establish the Pilsner Urquell Experience in Prague. Wilsons advised the investor.
According to BPV Braun Partners, Pilsner Urquell Experience is a Prague-based interactive visitor center about the history of brewing in Bohemia.
"QLS Assets has created this project at the prestigious address 28 Rijna 13, Praha 1, in cooperation with Pilsner Urquell, following the example of similar centers – e.g., Guinness in Dublin or Heineken in Amsterdam – and on April 22, 2023, a very successful opening of this interactive story about the 'golden brew' was held, told not only with the help of the latest audio-visual technology," BPV informed.
The BPV Braun Partners team included Partner David Vosol and Senior Associate Filip Balousek.