Rymarz Zdort Maruta Advises on Market Pay Group Acquisition of Novelpay

Rymarz Zdort Maruta Advises on Market Pay Group Acquisition of Novelpay

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Rymarz Zdort Maruta, working with Moncey Avocats, has advised the Market Pay Group and its private equity backer AnaCap on the acquisition of Polish financial technology company Novelpay, including its PAX France Novelpay subsidiary.

Market Pay is a French fintech company providing retailers and e-merchants with an omnichannel international payment platform. It was created within the Carrefour ecosystem in 2016. AnaCap joined the company through a 60% buyout in 2021. 

AnaCap is a London-based PE outfit investing in software, technology, and services companies within the European financial ecosystem.

According to the firm, Novelpay is "one of Europe’s fastest-growing independent software vertical providers for PAX payment terminals, with its products and services deployed to banks/acquirers, processors, and VAS providers in 14 European countries."

"This transaction is the third bolt-on acquisition for Market Pay in less than two years and gives further momentum for its intention to become the leading pan-European integrated payments platform," AnaCap Co-Managing Partner Nassim Cherchali commented. "These carefully targeted acquisitions demonstrate Market Pay’s ability to successfully execute its ambitious growth development plan, supported by AnaCap alongside the existing entrepreneurial management team."

"This acquisition provides the opportunity to expand Market Pay’s suite of innovative payments software solutions as well as additional value-added services through a seamless in-store experience," AnaCap Investment Director Alberto Sainaghi added.

The Rymarz Zdort Maruta team included Partners Marek Kanczew, Jakub Zagrajek, and Bartosz Romanowski, Counsel Piotr Zawacki, and Associates Filip Goledzinowski and Anna Wadolowska-Widurek.

The firm could not provide further information on the deal.